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Senior CRM Manager

With over 1.2 million listed items on ricardo.ch, 100,000 cars and 430,000 parts on autoricardo.ch and 3+ million members, ricardo.ch is Switzerland’s biggest online marketplace. ricardo.ch employs over 140 people in Switzerland and has its offices in Zug.

In order to make the shopping easy and exciting on ricardo, we are looking for a customer-focused Senior CRM Manager. In this very strategic position, you will figure out how our customers operate, understand their needs and execute on strategies to make their ricardo experience seamless and enjoyable.


  • Define the CRM Strategy and roadmap of ricardo.ch and autoricardo.ch in order to engage our customers
  • Drive the CRM activities based on relevant KPI's and optimize in order to activate, engage and retain our customers
  • In collaboration with our Data Intelligence team analyze our customer database, understand their behaviour, needs and expectations. Define clear customer segments. 
  • Identify and coordinate all existing communication channels and tools (marketing messages, transactional emails, service emails…)
  • Set up a dialogue strategy over the customer life cycle using adapted channels
  • Define business requirements to improve CRM-tool-environment
  • Refine current set-up and processes in order to automate and personalize communication with customers
  • Set up and improve our multichannel dialog-marketing
  • Define and run customer surveys

What we look for

  • 5 years experience in leading digital CRM strategy for a retailer or a marketplace
  • Experience with customer database segmentation
  • Excellent understanding of Data Management Platforms and marketing automation tools
  • University degree highly desirable,  MBA is a plus
  • Very pragmatic hands-on mentality.
  • Strong dedication to deliver results and drive change with a positive can-do attitude
  • Data-driven thinker who makes decisions based on analysis and numbers
  • Enthusiasm, positive attitude and team player
  • Fluent in German and English, French is a big plus

What we offer

  • Opportunity to grow in a market leading company with a very strong local brand
  • A young, open-minded and motivated team in a multicultural environment
  • A shareholder offering an extensive network and various opportunities within the portfolio
  • A highly attractive workplace located in Zug, with high quality of living, low tax rates and superb infrastructure

Join us now!

Or, know someone who would be a perfect fit? Let them know!

Workplace & culture

We share, learn, party, ship, fail and succeed together (not necessarily in that order).

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