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Chief Marketing Officer

Launched in 1999 and now counting more than 3 million registered users, ricardo.ch is de facto the Swiss online marketplace. Every year, 5 million items change hands through our platform. To grow that number even further, we're looking to expand our team with a smart, talented and dedicated

Chief Marketing Officer (CMO)

Are you passionate about great communication and products that enrich and improve people’s lives? Do you love challenges? Have you overcome the odds more than once in your personal and professional life? Do you have the battle scars to prove it? If you can answer those questions with a resounding yes, then read on - the person we’re describing might be you. 

What you’ll do
In a nutshell, you will be responsible for increasing usage of ricardo.ch by acquiring new users and reactivating existing ones. You will take ownership of the positioning of ricardo.ch and all related branding efforts. You will devise and execute an integrated marketing strategy across all online and offline channels. You will define KPIs and conduct marketing controlling to consistently improve the performance of all communication activities. 

You will lead a team of 8 marketing experts and coordinate a network of external agencies and freelancers. Beyond that, you will collaborate closely with other teams and functions within ricardo.ch. As a member of the management team, you will play an important part in developing ricardo.ch’s products, business strategy and organizational structure.

Who you are
You have a curious mind and a deep understanding of all things digital. You are full of ideas - and you know how to roll up your sleeves to put them into practice. Your work is characterized by precision and attention to detail. For you, creative and analytical thinking are two sides of the same coin. As a team player with several years of leadership experience, you understand that your success relies on your ability to work with and inspire your team. You know how to listen to others, consider different points of view and make the tough calls no one else wants to make. 

You are experienced in managing multi-channel marketing campaigns and have a proven track record of success in online, offline, PR and CRM activities. You can claim to be the architect who built or revamped a Swiss household brand. As a data-driven marketer, you smoothly combine communication channels to achieve the best possible performance. You enjoy an entrepreneurial and fast-paced work setting. You’re comfortable working on a number of projects at any given time and aren’t scared of long to-do lists. 

What we value
We value enthusiasm, reliability, intelligence and a 'get-sh*t-done' attitude. You’ll also need a university degree and excellent command of German and English; any other Swiss language is an advantage. And be prepared to learn snippets of Polish, Turkish, and even South Tyrolean (yes, that’s a thing) during and after work hours thanks to the 26 different nationalities represented in our company. 

Sounds too good to be true? Beware, this is no walk in the park. We do have our fair share of challenges: from rebuilding our tech platform to ensuring that ricardo.ch’s value proposition remains relevant for users who have plenty of alternatives nowadays. But if you a have a genuine interest in crafting effective communications that reach millions of people, this is your chance! Hit the button below and apply: we look forward to reading from you.

Apply for this job

Or, know someone who would be a perfect fit? Let them know!

Zug, Switzerland

General-Guisan-Strasse 8
6301 Zug Directions jobs@ricardo.ch

Workplace & culture

We share, learn, party, ship, fail and succeed together (not necessarily in that order).

We believe in healthy living and offer free flow of fresh fruit and other healthy snacks, and replenish our Felfel fridge every day with tasty and nutritious meals. During lunch hours there's the opportunity to do all kinds of different sports - just 5 minutes from our main office which is located in Zug, a short train ride away from Zurich or Lucerne.

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